Alumni Circle Event Zürich

A joint alumni event of Maastricht University with ZHAW in Zürich. 

Join Prof. Dr Edward Huizenga for an inspiring keynote on Change for Good – Strategy for the Better, his latest book exploring how purpose and psychology are reshaping leadership and strategy.

Drawing from his work with global companies and his role as Endowed Professor of Strategy & Change, Edward shares powerful insights into why 70% of transformations fail, and what leaders can do differently.

This keynote invites participants to rethink leadership as a human-centred, purpose-led force for change. With real-world examples, practical tools, and a refreshing narrative, it’s a must for anyone driving transformation in today’s complex world.